Project Overview:

For Bartell Global, we successfully managed and grew their organic social media presence across multiple platforms, including LinkedIn, YouTube, TikTok, Instagram, and Facebook. In 2024, the brand experienced tremendous growth in both followers and engagement metrics. This success is attributed to a combination of strategic content optimization, tailored hashtags, and a strong partnership with over 50 content creators within the construction industry. Our approach not only generated impressive numbers but also led to real inquiries via DMs, reflecting the true impact of the digital strategy.

Objectives:

• Maximize Digital Reach: Expand the brand’s reach across key social media platforms and elevate its online presence in the construction industry.
  
  
• Engage Targeted Audience: Create highly engaging content that resonates with professionals, contractors, and companies within the construction sector, encouraging meaningful interactions.
  
  
• Content Creator Collaboration: Work with content creators to amplify brand visibility and provide authentic endorsements of the brand’s products.
  
  
• Generate Business Inquiries: Drive tangible results, such as customer inquiries and interest, directly through social media engagement.
  
  

Scope of Work:

• Brand Strategy & Social Optimization:
  Develop an overarching digital strategy that focuses on optimizing content and increasing brand visibility, with a specific emphasis on engaging construction industry professionals.
  
  
• Content Development & Distribution:
  Craft targeted content (videos, images, educational posts) designed to highlight the product's capabilities, cost-saving benefits, and its efficiency in construction projects.
  
  
• Hashtag Strategy & Algorithm Optimization:
  Employ a data-driven approach to tailor hashtags that attract the right audience and utilize platform algorithms to push content further.
  
  
• Collaboration with Content Creators:
  Partner with over 50 content creators within the industry to produce authentic, engaging content that aligns with the brand’s values and reach target customers.
  
  
• Performance Monitoring & Optimization:
  Track metrics such as follower growth, engagement rates, and DM inquiries. Adjust strategies based on performance insights to ensure continuous improvement.
  
  

Outcome:

• Followers Growth:
  Achieved 1581 new followers on LinkedIn (+91.9% increase), 2831 new followers on Instagram (+66% increase), and 452 new followers on TikTok (+100% increase).
  
  
• Engagement:
  Increased engagement across platforms, with notable improvements in interaction rates on Instagram (0.86%) and LinkedIn (2.8%).
  
  
• Content Collaboration:
  Collaborated with over 50 content creators, resulting in significant outreach within the construction industry and creating real-world inquiries via DMs.
  
  
• Inquiries & Leads:
  Beyond likes and views, the efforts led to tangible business outcomes, with many inquiries driven through direct messages, converting digital engagement into potential leads.
  
  

By effectively managing and optimizing social media presence, Bartell Global has not only grown its audience but also positioned itself as a leading brand within the construction industry, fostering real business interactions and enhancing its market presence.