Project Overview:

For Brick by Brick, a premium fashion brand designed for bricklayers and construction workers, we began by developing a strong brand identity and a fully functional website. The goal was to create a distinct presence within the construction industry. Our approach included developing the brand, creating a digital strategy, and collaborating with influencers to engage the target audience. The brand received substantial visibility through collaborations with two medium-sized influencers and a partnership with Multiquip for one of the largest events in the UK construction industry, the Super Trowel event. Advertising on META ensured that the brand was strategically positioned during the event, while a strong merchandise display on-site helped reinforce its presence. The results showed significant brand lift and an excellent return on ad spend (ROAS) of 4.9.

Client Website: https://brickbybrickltd.com

Industry Event:

• Multiquip UK — https://multiquip.co.uk/about-multiquip-uk/
• Super Trowel Event — https://www.supertrowel.co.uk

Objectives:

• Brand Development:
  Establish a strong, recognizable fashion brand targeting construction workers, especially bricklayers.
• Increase Visibility:
  Leverage influencer collaborations and event sponsorships to generate brand awareness and reach within the construction industry.
• Drive Traffic & Engagement:
  Develop a digital strategy that directs traffic to the website and increases audience engagement via social media.
• Achieve Conversions:
  Optimize campaigns to convert awareness into sales, achieving a solid ROAS on META.

Scope of Work:

1. Brand & Website Development:
   We developed the Brick by Brick brand and designed their website: https://brickbybrickltd.com, ensuring that the design resonates with the target audience—construction professionals, particularly bricklayers. The website was optimized to enhance the user experience and drive conversions.
2. Digital Strategy & Content Creation:
   A comprehensive digital marketing strategy was created, focusing on META platforms for paid ads, engaging social media posts, and branded merchandise. Content was tailored to appeal specifically to the construction sector.
3. Influencer Strategy:
   We collaborated with two medium-sized influencers, with a combined follower base of 250,000 people across social media platforms. Their endorsement helped to create a connection between the brand and the target audience.
4. Event Collaboration with Multiquip & Super Trowel:
   A strategic partnership was formed with Multiquip for the Super Trowel event, one of the largest UK events in the construction industry. The collaboration involved promoting Brick by Brick merchandise at the event, providing a tangible presence in the industry.
   Multiquip Website: https://multiquip.co.uk/about-multiquip-uk/
   Super Trowel Event Website: https://www.supertrowel.co.uk
5. META Advertising & Performance Tracking:
   Advertising was executed across META platforms, with a focus on the event’s location and surrounding areas. Ad campaigns were optimized based on performance, with a focus on conversions, increasing website traffic, and building brand recognition.

Outcome:

• Brand Lift & Recognition:
  Significant increase in brand awareness within the construction community, driven by influencer collaborations and high-impact event presence.
• ROAS (Return on Ad Spend):
  Achieved an impressive ROAS of 4.9 on META, which is a remarkable result for a new brand, proving the effectiveness of the strategy in generating profitable returns.
• Influencer Engagement:
  The two influencers, with a combined 250,000 followers, contributed significantly to the brand’s exposure and audience engagement.
• Event Exposure:
  The Super Trowel event collaboration allowed Brick by Brick to connect with key players in the construction industry, while the merchandise provided physical brand visibility at the event.
• Continued Brand Growth:
  The launch strategy, along with the continued digital performance efforts, has positioned Brick by Brick for continued growth, establishing a strong presence in the construction fashion market.

Through a strategic combination of influencer marketing, event sponsorship, and targeted digital advertising, Brick by Brick successfully launched its premium fashion brand for bricklayers and construction workers, achieving a strong brand presence and remarkable performance metrics. The partnership continues to drive results, with ongoing opportunities for growth.