Project Overview:

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Pepsi challenged us to innovate within their portfolio by tapping into the growing women’s health market. After conducting extensive research, we were tasked with developing a standout product proposition that would resonate with this demographic. Our team conducted numerous interviews to gather key insights directly from the target audience, ensuring that the final product was not only relevant but also highly appealing.
Through a process of iterative design and strategic market analysis, we refined the product idea, ultimately presenting a strong concept to Pepsi’s board. This initiative marks a bold step for Pepsi into a new market, showcasing their commitment to diversification, consumer-driven innovation, and meeting emerging consumer needs.

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Objectives:

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- Innovate within Pepsi’s Portfolio: Develop a product that taps into the women’s health market, reflecting current trends and consumer demand.

- Conduct In-Depth Market Research: Gather insights from the target demographic to ensure the product’s relevance and appeal.

- Create a Strong Product Proposition: Develop a standout product idea based on the research and consumer insights.

- Showcase Pepsi’s Commitment to Innovation: Position Pepsi as a forward-thinking company dedicated to meeting emerging consumer needs.

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Scope of Work:

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Our approach included the following steps:
Market Research & Consumer Insights:
Conducting interviews and gathering qualitative data from the target demographic to understand their needs and preferences.

Product Concept Development:
Developing a product proposition based on research findings, aligning with Pepsi’s brand and the women’s health market.

Iterative Design & Testing:
Refining the product idea through feedback loops, optimizing for relevance and appeal.

Strategic Presentation to Pepsi’s Board:
Presenting the finalized product concept to Pepsi’s board, showcasing its potential in the market.

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Outcome:

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- Interviews Executed: 76 in-depth interviews with the target demographic, providing critical insights.

- Hours of Research: 250 hours of comprehensive research to ensure the product’s market readiness and alignment with consumer needs.

- Overall Growth: 120% growth, reflecting the project’s success in positioning Pepsi for entry into a new market.

This initiative underlines Pepsi’s commitment to innovation, diversification, and its ability to adapt to emerging trends by listening directly to consumer feedback.

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