Organic Social Media ManagementProject Overview

Slavia Academy, a football academy in Sofia, Bulgaria, engaged us to manage its organic social media presence to boost visibility and engage the local community. We developed a tailored strategy focused on authentic, engaging content that showcased the academy's activities, player achievements, and coaching philosophy. This initiative successfully fostered a strong online community of parents, players, and fans, leading to increased awareness and positioning Slavia Academy as a key player in youth football development.

Objectives

• Build Online Community: Foster a strong, engaged community of followers including parents, players, and football enthusiasts.
• Increase Brand Visibility: Raise awareness of Slavia Academy and its mission through organic social media efforts.
• Engage with the Local Community: Share content that resonates with local football fans, showcasing the academy's impact and activities.
• Promote the Academy’s Achievements: Highlight player development, matches, training sessions, and academy milestones.

Scope of Work

Our approach included the following key steps:

• Social Media Strategy: Developing a comprehensive social media plan that aligned with the academy’s goals, targeting both local and regional audiences.
• Content Creation: Creating engaging, high-quality content including posts, photos, and videos to showcase the academy’s players, training sessions, and events.
• Community Engagement: Actively engaging with followers by responding to comments, running polls, and encouraging interaction to build a loyal online community.
• Content Scheduling & Optimization: Implementing a consistent posting schedule to keep the audience engaged, using insights to optimize content for better reach and engagement.

Outcome

• Increased Engagement: Higher interaction rates with followers, reflecting the effectiveness of the content strategy.
• Stronger Online Presence: Increased brand awareness within the local community, positioning Slavia Academy as a prominent football academy in Sofia.
• Community Growth: Steady growth in followers and engagement on social media, expanding the academy’s reach to a broader audience.

Through our efforts, Slavia Academy has successfully built a vibrant online community, connecting with football fans and potential future players, and enhancing its reputation as a leading football academy in Bulgaria.