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Project: The Funding Edge Podcast

• Client: The Funding Edge Podcast

• Service: Digital Presence Development & Content Creation

• Project Overview:"The Funding Edge Podcast" is Bulgaria's first educational trading podcast, marking a milestone in the country's trading education landscape. Our partnership focused on building a strong digital presence, creating engaging content, and nurturing an active online community. Our efforts have helped transform the podcast into a trusted source of trading education, enabling its audience to embrace and navigate the complex world of trading with confidence.
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Key Objectives

• Build Digital Presence: Establish a robust online presence to grow the podcast’s reach and influence.

• Engage Audience: Develop engaging content that resonates with listeners and encourages ongoing participation.

• Create Community: Foster an active online community where listeners can interact, share insights, and grow their trading knowledge.

• Educate and Empower: Demystify trading and share strategies that make trading more accessible to a broad audience.
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Scope of Work

Our approach involved the following key steps:

• Branding & Digital Strategy: Building a solid foundation for the podcast’s digital identity, aligning with its educational mission.

• Content Development: Creating compelling, informative content that resonates with listeners and encourages engagement.

• Community Building: Fostering a supportive and interactive community across social media platforms to facilitate ongoing learning.

• Growth & Outreach: Expanding the podcast’s reach through digital marketing and collaborations, driving new followers and listeners.

• Performance Tracking & Optimization: Monitoring growth metrics and adjusting strategies to enhance engagement and increase visibility.
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Outcome:

• Followers: 43K followers and counting, showcasing significant audience growth.
  
  
• Videos: 129 informative videos created, covering key trading strategies and tips.
  
  
• Views: 287,120 views, reflecting a high level of engagement and interest from the audience.
  
  

Through this collaboration, The Funding Edge Podcast has successfully positioned itself as a leading source of trading education in Bulgaria, providing value to listeners and fostering a growing community of savvy traders.

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